Something Contagious You’ll Want to Catch

For the first post of 2020, the beginning or end of the decade depending on your point of view, I thought I would open with a bit of inspiration for changing your mood, and with it maybe even society, for the better.  I came across an article about a concept I hadn’t heard before, but thankfully have experienced. It came from a Professor at the University of Virginia who, ironically, spent his career studying the experience of disgust.  He found social situations were powerful inducers of a sense of disgust, such as when you see someone behave in a way that is cruel or hypocritical. Our reactions to this feeling are protective in nature. We withdraw and become more guarded as a means of self protection.  But after years of studying this reaction of repulsion, Dr. Haidt began to wonder about the opposite. What happens when you see someone do something altruistic?  

It turns out there’s a unique and measurable experience that happens to us when we witness what is described as moral beauty and that this experience is widely known across cultures and historical times.  It is the “warm, uplifting feeling that people experience when they see unexpected acts of goodness, kindness, courage, or compassion,” according to Dr. Haidt, and he called the experience “elevation.” The experience of elevation is often surprising and brings with it a sense of joy.  But it’s also a unique experience that differs from feelings of happiness, in that elevation elicits a good feeling about the world and other people, elicits a unique physical experience of a warm, tingly sensation in the chest, and makes people feel more open to other people and want to be helpful themselves.  

In fact, studies show that when people are “happy,” they are more likely to engage in more self-focused or internal pursuits, while people experiencing “elevation” turned their attention toward others and expressed a desire to become better people.  Other studies seem to suggest that elevation may increase the amount of oxytocin circulating in our bodies by stimulating the hormone’s release. Oxytocin is the hormone associated with attachment and bonding. This may be the physiological mechanism underlying elevation’s powerful effect when we can be thrilled or even moved to tears by witnessing acts of kindness and feel a warm glow for a period of time afterward.  And other researchers have found that the higher the sense of elevation, the more motivated and the more actual follow through there is in actually engaging in prosocial behaviors.

In reflecting on the data, researchers believe we are in fact wired to be inspired, as they say.  The fact that we can be so responsive to the good deeds of others, even when we don’t benefit directly, is a really positive aspect of human nature.  Haidt notes that a particularly interesting aspect of elevation is its social benefit, which is the power to spread. When people are elevated, they tend to share the story of what moved them, which in turn elevates others.  When an elevation story is told well it is contagious. Powerful moments of elevation, whether experienced first hand or second hand, appear “to push a mental “reset” button, wiping out feelings of cynicism and replacing them with feelings of hope, love, optimism,” he writes.

I feel so lucky in that I am surrounded by acts that inspire elevation on a daily basis.  Working at a health center dedicated to serving the underserved exposes me to doctors, nutritionists, administrators, mental health workers, medical assistants, and even maintenance workers who could make more money in private industry but are dedicated to a mission.  The mission and culture seem to inspire everyone to serve our patients in a respectful and giving way. I knew that I was fortunate to be around such smart and dedicated people, but reading about elevation helps me understand how the culture continues despite the setbacks of budget cuts, changes in the healthcare system, and stressful schedules.  When one of us is having a bad day, the giving spirit of someone else carries us through and picks us up.

Of course we all have our moments of disgust and despair, but it gives me great hope to think how good deeds inspire others to engage in good deeds.  We all have the ability to elevate one another. There is great benefit to ourselves and to society in appreciating and sharing about all the good that is happening around us.  While watching the nightly news may bring me down, a good deed story may in fact be more powerful to lift me up. Sharing the good may be exponentially good for all of us.

2 thoughts on “Something Contagious You’ll Want to Catch”

  1. Cynthia– another great post. Interesting and useful. Mostly I just wanted to comment that I have been reading your blog from the first post and am surprised how routinely you bring up topics that have relevance to me. I always come away with a new idea or new way of looking at situations in my life. Thank you for all the effort you put into this. Please keep it up!
    Janet

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